Bruce Bushert
President / CEO
SEE. KNOW. CONTROL.™
About ARMOR™
ARMOR™ is the world’s first Asset-Central™ — a unified platform that connects every asset, person, and process in one intelligent loop. We help organizations move from reactive to predictive by combining data, devices, and AI learning to bring total visibility and control to mobile assets everywhere.
Our Story
ARMOR™ was born from a lifetime of solving real operational challenges.
Founder Bruce Bushert spent two decades building one of America’s largest floor-asset service networks. Along the way, he discovered a simple truth: clarity creates control.
In 2011, that insight became a breakthrough — a small device that measured runtime and maintenance cycles long before “IoT” was a buzzword.
Today, that invention has evolved into an entire ecosystem.
From the ARMOR 4+™ edge device to our Manufacturer Model System™ (MMS), Inventory Capture, and ARMOR Orders™ Platform, ARMOR™ delivers end-to-end asset intelligence — identifying, connecting, learning, and improving with every use.
Our Vision
We believe the future of asset management isn’t humans versus machines — it’s humans empowered by intelligent systems.
ARMOR™ exists to make that partnership real: enabling teams to SEE every asset, KNOW what it needs, and CONTROL how it performs — with or without a device.
Our goal is simple yet transformative: turn data into clarity, clarity into confidence, and confidence into performance.
The Market
Across 33 million U.S. businesses managing an average of 16 powered assets each and 140 million households owning about 8 assets each, there are more than 1.6 billion trackable assets in use today. From trucks, generators, fork trucks, and floor machines to boats, lithium batteries, and scissor lifts, the addressable market for connected asset intelligence is vast. According to McKinsey & Company, the global Internet of Things and asset-management ecosystem is projected to create $5 – $12 trillion in annual economic value by 2026.
Our Business Philosophy
At ARMOR™, we believe small, focused teams can achieve extraordinary impact through innovation, trust, and shared vision.
We operate as an asset-light, innovation-driven company built on partnership and purpose — putting customers first while treating every team member and collaborator like family.
We’re driven by a belief that technology should make work simpler, not harder — and that clarity is the foundation of growth.
Sincerely,
Bruce Bushert
Founder
Looking Ahead
The world of asset management is changing fast.
ARMOR™ is leading that transformation — combining AI, data, and practical design to deliver a system that learns and improves with every asset it touches.
We’re expanding globally, connecting thousands of organizations and millions of assets across industries — one intelligent loop at a time.
Ready to Elevate Your Assets?
Experience the future of asset management with ARMOR™.
Request a demo today and discover how ARMOR™ can help you SEE, KNOW, and CONTROL™ everything that drives your business forward.
